DesktopMobileResearch
AI Resume Builder
Designed an AI-powered resume generation tool reducing time-to-apply by 60%.
Workruit · 2023View →
Senior Product Designer & UX Architect
Designpeopleactuallywant.
20+ years turning complex problems into clear, beautiful digital experiences. I design products people actually want to use.
7+
Years exp.
20+
Products
3
Awards
98%
Satisfaction
Work I've shipped with people I respect.
Case Studies
Featured Work
DesktopResearchBranding
DEET Website Revamp
Full website redesign focused on conversion rate optimization and brand modernization.
DEET · 2023View →
DesktopMobileResearch
Talent Linker
End-to-end redesign of a talent-matching platform connecting recruiters and candidates at scale.
Workruit · 2022–2024View →
About Me
The person
behind the
pixels.
I'm a product designer, UX architect, and illustrator based in Yucatán, México. With 20+ years across graphic design, front-end development, and product design, I help teams build digital experiences that feel effortless and look great.
When I'm not in Figma, I'm probably analyzing wrestling psychology or taking photos with my Fujifilm X-T5.
My career started in graphic design and illustration, evolved into front-end development, and eventually found its natural home in product design — where I get to use all of it at once. I've worked with startups, agencies, and enterprise teams across B2B and D2C commerce, helping them ship products that are usable, accessible, and commercially sound.
I believe good design is invisible. If users are noticing the UI, something went wrong.
Some skills I have
Product DesignerUX ArchitectIllustratorYucatán, MX20+ Years ExpFigma AddictFujifilm X-T5
Let's work together
Beyond pixels — I paint, illustrate, and share my life with two cats.
My Process
Understand & Align
I don't just ask questions, I ask the right questions. I dig into user psychology, business constraints, team dynamics, and market signals to uncover what's really going on. I turn scattered insights, fuzzy ideas, and half-baked goals into clear, focused direction. If a brief doesn't exist, I'll help build it.
Design & Collaborate
I move from strategy to systems with speed and intention. Every screen I design is grounded in business goals, user insights, and practical constraints. I annotate clearly and structure files so cross-functional teams can easily follow along. You'll always know why I made a design decision, not just what I did.
Test & Adapt
My work doesn't have to stop at the handoff. I validate designs through experimentation, testing, and ongoing iteration. Whether it's an A/B test, a usability study, or post-launch analysis, I learn fast and improve faster. I'm not afraid to change direction when the data demands it.
Blog
2026-03-01T00:00:00.000Z
DesignPortfolioUX
Why most portfolio sites fail — and how to fix yours
The portfolio has one job: get you the meeting. Most don't. Here's why, and what actually works.
2 min read
2026-01-01T00:00:00.000Z
B2BProduct DesignUX
Designing for B2B: 5 lessons from the field
B2B design is not consumer design with a suit on. The constraints, the stakeholders, the definition of 'user' — all different.
3 min read
2025-11-01T00:00:00.000Z
HandoffProcess
The annotation problem in design handoff
Developers don't read your annotations. Not because they're lazy — because we're writing them wrong.
3 min read